Pictures Can Make The Sale

They say that a picture is worth a thousand words.  Nothing is more true if you are talking about real estate.  More buyers are influenced by the pictures found online than anything else in a listing profile.  Properties have been bought sight-unseen just because of the pictures.  They really can make the sale.

If you are considering listing your home, ask all potential agents that you interview if you can see pictures from their previous listings.  Make it a requirement prior to giving the listing agent your business. 

There’s also the question about the timing of posting the pictures to the MLS.  You really do get just one chance to make a good first impression.  The minute your listing goes live, the pictures of your home should be available for potential buyers to see.   Pictures should be professionally done and have proper, detailed descriptions so that buyers know what they are viewing.

While Realtors should make every effort to present a property in it’s best light, Photoshopping is a real no-no.  Erasing power lines, adding grass, and other enhancements are not going to help in the long run.  And it could get a seller in real trouble if the property is intentionally misrepresented.

Bottom line….make sure your home is marketed at it’s best.  Don’t be afraid to ask potential listing agents the tough questions.  And hold your agent to his or her promises.  That way we all win.